More than 30 years ago, we asked ourselves a simple question: how could we continue to do what we do, yet do it in a totally different way? The results were revolutionary – firstly for ourselves, and ultimately for the rest of our industry. We left the old, energy-intensive method of manufacturing paper from virgin fibre behind us. Instead, we began to make high-quality recycled paper from 100% recovered fibre. Thus began a new era and the ongoing development of an innovative production model based on efficient use of energy and resources. The ecological restructuring of technologies and the economy is a revolution of which we are proud.